Hyatt taking Alila brand to Europe: Travel Weekly

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Hyatt Hotels Corp.'s Alila brand inked a management agreement with Resort 4 SA, owned by Ben Golf Investissements SA, for Europe's first Alila branded resort.

The Alila La Gruyere, Switzerland will be located in Pont-la-Ville in the district of Gruyere in western Switzerland.

The property, which is expected to open in 2023, will feature 85 rooms and 27 residences. Features will include views of Gruyere Lake, a Golf course and a wellness retreat.

"The Alila brand offers tremendous potential for growth in Europe by responding to the increasing trend of ecotourism and wellness travel," said Guido Fredrich, Hyatt's regional vice president of development for Europe.

The town of Gruyeres in the same district is known for its medieval center and cheese and chocolate production.

The Alila La Gruyere, Switzerland will add to Hyatt's Alila brand portfolio, joining hotels and resorts in Indonesia, India, China, Cambodia, Malaysia, Oman and the U.S.

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